about us
Vision ,Values & Strategy

Our products and processes differentiate us from our competitors. But this goes deeper. The fundamental difference at Serco comes from the unique culture and values that underpin the way we run the company and the way we behave.

We value working with our customers in a collaborative, flexible and imaginative way.  We understand the principles and passions that motivate public sector managers and we share their ethos and standards of conduct.  We encourage social responsibility and try to treat people in the way we would wish to be treated.  Our most powerful tool in improving performance is to instil a more stimulating culture where people feel they can personally make a difference.  We have honed this tool into four Governing Principles that shape our individual behaviours and hence the way the company behaves.

The governing principles form one of the five Foundation Stones of the Company.  Along with our business model, business offering, organisational model, and operating principles they define the way we run and grow Serco.  They set out the services we wish to provide, our behaviours and the way we manage.  They ensure we are all working from a commonly understood base that can be constantly applied across our organisation.

  • Five Foundation Stones
    The Five Foundation Stones define the way we will run and grow Serco. They set out the services we wish to provide, our behaviours and the way we manage. They ensure we are all working from a commonly understood base that can be consistently applied across our organisation.

    Our Governing Principles: the behaviours we expect to see

    • We foster an entrepreneurial culture
    • we enable our people to excel
    • we deliver our promises
    • we build trust and respect

    Our Business Model: the way we wish to build the business

    • Long term relationships in which there is an opportunity for continuous improvement, organic growth and value creation

    Our Business Offering: the services we wish to provide

    • Assured delivery of services, innovation and organisational change to help our clients in achieving their ambitions.

    Our Organisational Model: how Group, Divisions and Business Services interact

    • Group focuses on the external stakeholder relationships, setting the strategic direction for the Group and maintaining the appropriate controls on the underlying business
    • Divisions focus on delivering the value and growth
    • Business Services focus on helping the divisions achieve the right returns at the most cost effective rate.

    Our Operating Principles: the principles by which we will manage the company

    • We have a simple efficient organisation
    • We operate an effective governance framework
    • We encourage strong and capable leaders
  • Governing Principles

    Foster an entrepreneurial culture
    We are passionate about building innovative and successful Serco Businesses. We succeed by encouraging and generating new ideas. We trust our people to deliver. We embrace change and, by taking measured risks, encourage creative thinking.

    Enable our people to excel
    Our success comes from our commitment and energy to go the extra mile. We are responsible to each other and can expect support when we need it most. We expect our people to achieve more by recognising and harnessing the power of individuals. We value people for their knowledge, and ideas and potential to contribute.

    Deliver our promises
    We do what we say we will do to meet expectations. We only promise what we can deliver. If we make mistakes we put them right. We are clear about what we need to achieve and we expect to make a fair profit.

    Build trust and respect
    We build respect by operating in a safe, socially responsible, consistent and honest manner. We never compromise on safety and we always operate in an ethical and responsible manner. We listen. In doing so, we treat others as we would wish to be treated ourselves and challenge when we see something is wrong. We integrate with our communities.