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Yellow Pages Publisher Service
Yellow Page Publisher Services / White Pages Directory Services
Serco BPO provides yellow and white page keying services, E-Book creation, sales lead sheets, marketing reports, directory delivery verification, sales call appointment setting and other services to yellow page directory publishers.
Enhanced Keying Services
Serco BPO provides directory publishers with yellow page keying services for any yellow page directory. Information captured includes advertiser name, address, phone number, classification (heading), ad type (UDAC) codes, price paid by the advertiser for his ad (UDAC dollar values), page number on which the ad appeared, directory code and other relevant listing information. Keyed listings data can be output into any format desired by the publisher.
E-Book: Your Directory on CD or Internet
Complete and fully searchable details of every ad, including hours of operation, credit cards accepted, services offered, brands sold, and all other text contained within each ad is placed on CD ROM for mass distribution or loaded to your website.
Yellow Smart: Yellow Page Competitive Analysis Tools
State of the art yellow page analysis and data enhancement tools provides a significant competitive edge. Other Yellow Page services include:- Directory Usage Studies
Our telemarketing division performs consumer/business surveys indicating your book's usage rates compared to other area phone books. This is an invaluable tool when courting new advertisers and increasing the display ad size of current customers. - Directory Delivery Verification
Delivery follow-up and confirmation of receipt gives publisher the ability to measure delivery effectiveness, which can be an important tool when dealing with advertisers. - Sales Call Appointment Setting
Our contact agents call your non-advertisers and set appointments for your sales representatives. Our clients report a 30-40% closing ratio on these appointments. - Follow-up Direct Mail Services
Need to introduce a new feature in your book or tell businesses that they must act soon to get their ad in the next edition? Our line of full-colour postcards and mailing services lets you reach businesses and consumers with your custom message.- Smart Sheets
This invaluable tool details which businesses are advertising in competing books, how much they are spending, the size of their ads, and other useful data. Sheets are grouped by advertiser account and sorted into packets by geographic area or other sort criteria.
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